I recently subscribed to a library membership and chanced upon “The Power of LinkedIn” by Jan Vermeiren and Bert Verdonck. Jan and Bert are both celebrities in their own right when it comes to expertise on professional networking. Both of them have written several books and spoken at professional events on how to bring an individual’s or an organization’s professional networks to life. As LinkedIn takes up more of my social networking time compared to any other platform (more than FB and WhatsApp), the book caught my attention. I consider myself an advanced-level LinkedIn user, having used most of the functionalities one can get from a free membership. I’ve used the platform to build my personal brand and create a global network of connections. That said, even for an advanced user, “The Power of LinkedIn” has several useful tips and recommendations.
I’m enlisting some of the key lessons that beginners, as well as advanced LinkedIn users, can learn from the book.
For LinkedIn beginners:
- Tips on how to set up a credible profile
- How to build and work towards a goal through LinkedIn
- The traps to avoid with LinkedIn
- The power of groups and associations
- The LinkedIn attitude- Thinking long-term
For advanced users:
- How to define goals and tasks
- Why features like SlideShare and YouTube are important and how to use them effectively
- Looking beyond 1st degree connections and ways to build a strong 2nd degree network
- How advanced searches can help find connections and potential employees
- How to build eminence through LinkedIn Groups
Overall, it’s a very practical and useful book with a lot of potential to change an individual’s approach toward professional networking. I’d recommend the book to anyone who wants to dig deep on how to unlock the platform’s immense potential.